Web Survey Bibliography

Title Survey Response Quality: Shirking Behaviour in Internet and Telephone Surveys

Source Internet Surveys of American Opinion (ISAO)

Year 2002

Access date 09.10.2004

Abstract The Internet has recently been recognized as a valuable instrument for the collection of opinion data (Schillewaert et al., 1998). One reason the Internet has attracted a lot of attention is because telephone and face-to-face surveys are becoming increasingly difficult to conduct — Americans are more difficult to contact at home or on the phone and are often unwilling to participate in traditional surveys (Remington, 1992).1 Low costs, rapid turn around and the ability to present complex graphical material make the Internet appealing as a new survey mode (Tse et al., 1995; Mehta and Sividas, 1995). However, skepticism remains concerning the ability to obtain useful information through web-based surveys. The objective of survey research is to obtain information about a population of interest. To achieve this, a small proportion of the total population is sampled and survey data from this sample is used to make inferences about the larger population. For useful information to be obtained from the sample, not only is it important that the sample be representative but respondents must provide considered and accurate responses. The issue of sample selection is important if results from samples are to be generalized. This paper, however, focuses on comparing the quality of responses across survey modes.

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Year of publication2002

Bibliographic typeReports, seminars

Web survey bibliography - Reports, seminars (231)

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Web Survey Bibliography

Web survey bibliography - Reports, seminars (231)